To consider the Head of Community and Environmental Services’ Report No. COMM1514 (copy attached), which seeks approval for a trial of a number of parking concessions in Aldershot town centre.
Presented By:Environment and Service Delivery
Minutes:
The Cabinet considered
the Head of Community and Environmental Services’ Report No. COMM1514, which
sought approval for the introduction of a number of parking concessions on a
one-year trial basis, aimed at encouraging more shoppers to Aldershot town
centre and assisting residents living in the area.
Members heard
that the proposals had been devised in response to
concerns expressed by residents, Members and businesses that:
·
the
current parking charges were discouraging shoppers from using the town centre
·
it
was difficult for residents living in the town centre to find free overnight
parking
·
due
to the popularity of the free Westgate car park, it was difficult for those
using the complex and the Princes Hall in the evenings to find a parking space
Members were
reminded that the one-hour on street parking restriction had been introduced at
the request of retailers to encourage pop in trade and to prevent the bays from
being used for long periods by commuters, people working and residents living
in the town. This had been a success with the bays being well
used and for this reason, it was not felt that reducing the cost of
parking or offering free parking would increase the number of customers
visiting the town. It was, however, proposed to trial
the provision of 20 free one hour parking bays in the High Street Multi Storey
Car Park to encourage the use of this currently underused car park. It was
explained that the Birchett Road Car Park was
designated as short stay but that, given the low cost of all-day parking at £5
compared to the cost of £7.50 for all-day parking at the private Railway
Station Car Park, this car park was being used
primarily by commuters. Whilst this brought an income to the Council of
£115,000 per annum, there could be significant benefit to shoppers if the
all-day tariff was removed, with a maximum stay of
three hours imposed. It was proposed to carry out a
consultation with commuters using the car park to see whether, in the event of
this restriction being introduced, they were likely to displace to either of
the available private car parks at the Railway Station or the Wellington Centre
or to one of the Council owned car parks at the High Street Multi Storey or
Parsons Barracks. The information received would inform whether or not to make these changes at the Birchett Road Car Park. Regarding evening parking, it was proposed to consult with businesses about whether to
offer time-limited free on street parking after 6 p.m. It was
further proposed to offer free overnight parking in the High Street
Multi Storey Car Park in order to encourage local residents to use this
facility and ease street parking issues. It was further
proposed to offer a 60p all-day charge on Sundays in all the Aldershot
Council car parks, in line with the rate charged by the Wellington Centre.
The Cabinet RESOLVED that the
following initiatives relating to parking in Aldershot town centre, as set out
in the Head of Community and Environment’s Report No. COMM1514, be approved:
Supporting documents: